Digital Signage is any electronic display (such as a LCD or LED monitor) that is used to display content such as text, pictures, videos etc. Click on the image to watch a short video ⇒ ⇒ ⇒ ⇒ ⇒ ⇒
HOW IS DIGITAL SIGNAGE DIFFERENT FROM "TRADITIONAL" SIGNAGE?
Digital signage is normally controlled from a remote location, and is capable of continually changing what is displayed. Traditional signage (typically print media) requires someone to physically go and put up or take down the signage, and it is static.
Those differences are critical in a number of important respects that benefit both you and the viewer:
- Movement of the content attracts the attention of the viewer.
- Different content can be scheduled so that it is much more targeted based on time of day or day of the week.
- Multiple messages can be communicated by allocating sections of the display to different content.
- Content can be updated from anywhere at any time simply by uploading it to the displays.
- Save by NOT printing multiple copies, and by NOT having to physically erect/ take down the printed media.
- Avoid "print clutter overload" - The ability to have changing messages displayed, stops the necessity to have so many printed signs that the viewer is overwhelmed by what to focus on .
WHO USES DIGITAL SIGNAGE?
Digital Signage is used by almost every type of business and organisation on every continent, and in most countries. Our users include: Retail stores, Hotels, Restaurants, Universities, Schools, Hospitals, Government offices, Convention Centres, Defence organisations (such as Coast Guards etc), Distributors of goods and services, Doctors, Dentists and the list goes on and on.
If you are not using digital signage ......Why not?
Digital signage has traditionally been expensive to acquire and to operate. That invariably meant that smaller businesses simply could not afford it. That was before Digital Recall ….